Nordic Marketing Specialist – Workwear

Nordic Marketing Specialist – Workwear
Helly Hansen needs to strengthen the Nordic Marketing Team and is looking for a Marketing Specialist. The role will be responsible for planning and execution of marketing activities in the Nordics with focus on Helly Hansen Workwear.

It is expected for this role to plan and lead the day-to-day marketing activities primary within Helly Hansen Workwear and also work closely with Nordic country sales managers and respective key customer.  

This role is based in Oslo, positioned in the Nordic Marketing team of 3-5 persons and reporting to Nordic Marketing Manager.

Job Purpose:  To plan for and execute on marketing activities across all categories. Certain areas project owner, other areas both driver and support role.

Key Accountabilities
     1. Plan and drive marketing activities in the Nordics with primary focus on HH Workwear.

  • Create and execute on the marketing activity plan
  • Create and execute on media and PR plan
  • Create sell-inn and sell-thru campaigns
  • Responsible for certain category budget (HH Workwear Primary focus)
  • Support sales teams with instore/online solutions to create sell-through

    2. Responsible for the successful planning and implementation of key strategic Nordic events, such as, but not limited to:
  • Workwear events such as work sites, trade shows demo etc. (Also supporting Sport events such as sailing, Ski / Mountain, etc)
  • Manages the overall “event” program to include:
  • Physical management of event process, internal & external resources
  • Integration with Retail and Sales teams
  • Ordering of product / materials necessary to ensure Event success

    3. Support of regional marketing assets (Sponsorships, resorts, organizations)
  • Consult on plan/strategy for utilization of assets
  • Ongoing management of assets to ensure HH leverages the full value of relationship
  • Responsible for communication with partners (Sponsorships, Resorts, organizations)

    4. Support Sales Team’s
  • Trade Show’s – provide creative execution of trade show booth, show materials, graphics, marketing programs according to centrally developed theme and focus
  • Regional Sales Events (Oslo Race Week, ÅF Offshore Race) provide creative support to ensure a strong, brand presence.
  • Key Account Support – work with Regional Marketing Mngr and KAM to provide support / execution of key account programs (instore/online programs, staff training programs, custom KA marketing materials etc).

    5. Social Media
  • Consult/plan and execute on Nordic HH Workwear social media plan, following such as regional assets (Sponsorships, resorts, org) as well as centrally organized initiatives.

Strong presentation skills

  • Ability to multi task, prioritize and execute.
  • Interpersonal skills in a multicultural environment.
  • Ability to plan and organize efficiently
  • Language skills - Norwegian & fluent English.
  • Consumer centric thinking & business partner „at eye level“ to Sales Managers and Key Accounts

Proficient in MS Office and Adobe Creative Suite


  • Interested in the HH world (e.g wintersports, sailing, etc)
  • Understanding of the retail and sporting goods environment
  • Knowledge of the Workwear business (preferably)

Personal Attributes:

  • Energetic, enthusiastic and positive.
  • Systematic and organized
  • Social intelligence, adaptable to different cultures & styles and being able to influence them in a positive way. Empathy for other perspectives.
  • Pragmatic, tenacious with attention to detail. Solution oriented.
  • Dedicated to getting the job done but able to have "fun" as well.
  • Passion for ours Sports, our brand, and our customers.
  • Is an active participant in one’ or more of the Helly Hansen areas of sports.


  • Minimum a bachelor degree


  • +3 years working experience preferably in the Workwear a/o Sport industry

We offer:

  • Young, dynamic, creative and international environment
  • A culture of inclusion, empowerment and ownership
  • Ability to multi task, prioritize and execute.
  • A culture that rewards 'excellence' in an exciting phase of growth and new opportunities
  • Competitive benefits

The position is a fulltime employment based in our Oslo Headquarter. 

Any questions can be directed to: Angela Schulstad

Application is ONLY accepted in portal (Due to personal data protection rules) and not later than 22 November.



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